Head of Accountant Relations

İş Təsviri

Leobank

Key Responsibilities:

Develop and implement a partnership strategy with accountants, outsourcing companies, and industry associations.
Create and launch a motivational program for accountants to attract new clients.
Organize educational and introductory events (webinars, workshops, meetups) focused on Leobank Business products.
Develop and implement processes for working with accountants, including maintaining a partner database and tracking key actions.
Collaborate with the marketing and product teams to create communication materials, landing pages, presentations, and newsletters.
Establish a feedback system from accountants to improve business products and the customer journey for self-employed individuals.
Monitor key performance indicators such as the number of active partners, new self-employed clients attracted, customer acquisition cost, and conversion rates.
Requirements:

3+ years of experience in partner marketing, sales channel development, B2B, or the banking sector (preferably with an accounting or financial background).
A strong understanding of the specifics of working with self-employed individuals and accountants in Azerbaijan, including knowledge of tax and regulatory frameworks.
Ability to build and maintain relationships with external partners, excellent communication skills, and strong negotiation abilities.
Higher education in Economics, Finance, Marketing, or Management.
Experience in launching partner programs, CPA or referral models in banking or fintech. Experience in interacting with the accountant community is also a plus.