UX/UI CoE Lead

İş Təsviri

Pasha Insurance

Role Summary

We are looking for an experienced UX/UI CoE Lead to set the vision and strategy for user experience design across PASHA Insurance’s digital ecosystem. This role combines leadership, strategic thinking, and hands-on design expertise to institutionalize best-in-class UX/UI practices, promote design thinking culture, and deliver measurable impact to customer satisfaction and business performance.

Key Responsibilities

Establish and lead the UX/UI Center of Excellence within the IT Transformation department.
Define UX/UI standards, design principles, and governance frameworks applicable across products and teams.
Develop and evolve a company-wide Design System ensuring scalability, consistency, and accessibility.
Partner with Product Managers, Developers, QA, and Business Analysts to drive human-centered solutions across customer journeys (quote & buy, policy servicing, claims, etc.).
Oversee design of digital products including public website, mobile app, customer portals, and B2B tools.
Lead UX research efforts: usability testing, customer interviews, A/B testing, and data-informed iteration.
Mentor and grow internal design capabilities by developing career paths, conducting reviews, and enabling skills development.
Align design strategy with business KPIs such as online conversion rate, task completion, and customer satisfaction (CSI/NPS).
Contribute to cross-functional digital transformation initiatives and represent UX in strategic decision-making forums.
Qualifications

6+ years of UX/UI design experience, with at least 2 years in a leadership role.
Proven expertise in building and scaling Design Systems and design operations.
Strong portfolio showcasing end-to-end design process and measurable impact.
Hands-on experience with Figma and modern prototyping tools.
Deep understanding of UX metrics, accessibility and responsive design.
Familiarity with Agile/Scrum and cross-functional collaboration.
Strong communication skills in Azerbaijani and English.
Preferred Experience

Background in insurance, fintech, or other B2C industries.
Experience working with analytics platforms (e.g. GA4, Hotjar) to inform design.
Exposure to CX strategy, service design, or customer journey mapping.
Preferred Experience

Background in insurance, fintech, or other B2C industries.
Experience working with analytics platforms (e.g. GA4, Hotjar) to inform design.
Working Conditions

Establish and lead the UX/UI Center of Excellence within the IT Transformation department.
Define UX/UI standards, design principles, and governance frameworks applicable across products and teams.
Develop and evolve a company-wide Design System ensuring scalability, consistency, and accessibility.
Partner with Product Managers, Developers, QA, and Business Analysts to drive human-centered solutions across customer journeys (quote & buy, policy servicing, claims, etc.).
Oversee design of digital products including public website, mobile app, customer portals, and B2B tools.
Lead UX research efforts: usability testing, customer interviews, A/B testing, and data-informed iteration.
Mentor and grow internal design capabilities by developing career paths, conducting reviews, and enabling skills development.
Align design strategy with business KPIs such as online conversion rate, task completion, and customer satisfaction (CSI/NPS).
Contribute to cross-functional digital transformation initiatives and represent UX in strategic decision-making forums.
Language Skills

Azerbaijani, English